Twilight on Avalon Island

Avalon is often portrayed as a mythical island of exceptional beauty and tranquility, where dreams and reality merge. Its lush gardens and serene waters symbolize the perfect destination—a place where hearts can connect on a deeper, more spiritual level. It embodies the ideal of eternal and ethereal love, much like the gowns in the Avalon collection by London-based brand Julita, which blends modernity with timeless elegance.

The Avalon collection was showcased in a stunning editorial inspired by Baz Luhrmann’s Elvis movie. Photographer Joe Morley captured the cinematic essence using retro color palettes, studio spotlights, and classic styling. Analog film photography added layers of authenticity and nostalgia, complementing the sultry vibe of the shoot and immersing in a deep sense of craftsmanship and tradition.